Since 2012, Drizly has been a digital platform to purchase beverages like Ciroc, Bacardi and Teremana, and have them delivered to you. Now, the brand is offering a way for underrepresented groups to gain their proper footing within the industry with its "Sip with Purpose" initiative.
Drizly is now giving users a way to discover and support diverse-owned wine and spirit brands with their patronage. “Sip with Purpose” is a new program that seeks to drive the growth of brands owned by members of historically underrepresented groups in the alcohol industry. In a centralized hub, Drizly has compiled a list of AAPI-, Black-, Hispanic-, Latinx-, LGBTQIA-, Native-American- and woman-owned brands that are available in a shoppers’ area. Ciroc vodka, owned by Sean Combs or Diddy, and Teremana, created by Dwayne "The Rock" Johnson, are some of the brands featured in the initiative.
"We have seen tremendous growth and demand for more diverse brands on Drizly over the last several years. The launch of our 'Sip with Purpose' initiative is meant to further support and invest in these brands' continued success," said Cory Rellas, Drizly CEO. "This program utilizes Drizly's e-commerce expertise, industry relationships, and consumer marketplace to bring greater awareness to these entrepreneurs and their incredible products."
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Diverse-Owned Brands Offered By Drizly
Kendall-Jackson Vintner's Reserve Chardonnay
Teremana Blanco Tequila
Wölffer Summer in a Bottle Long Island Rosé
Ciroc Passion
Press Premium Hard Seltzer Signature Variety Pack
La Crema Sonoma Coast Chardonnay
Capriccio Red Blend Sangria
BuzzBallz Cocktails Tequila Rita
Additionally, Drizly is launching its “Sip with Purpose” Brand Accelerator Program that helps create equity within the alcohol industry. As part of the application for the program, brands will gain access to training and insights across three tiers of the industry, including producers, distributors, and retailers. Participants of the program will receive free advertising across the platform for 12 months as well as the brand’s premium data product to leverage marketplace insights.
So, whether you want to support up-and-coming businesses, or it’s a Friday night and you’re looking for alcohol delivery on demand, Drizly has you covered.
Jacorey Moon is a Commerce Editor at Hearst Magazines, where he covers small businesses, LGBTQ-owned businesses, BIPOC-owned businesses, fashion and grooming
